Artists in Business

Artists in Business

One of the most challenging aspects of being an Artist very well may be finding a way to earn a living from what they create.  Putting all of their heart, blood, sweat and tears in to their craft, allowing passion to fuel their creativity is an amazing feeling. But, we have all heard of the "starving artist" and you may be someone who has been or is currently in a time of famine.

From all my years in business, one thing I have learned is that four most common personality traits.  One is very creative and another is very analytical.  Few people thrive as being BOTH in an equal balance.  So, those artists who struggle to get their business flowing well, are probably not as analytical as is required for running a successful business.

If that sounds like you, I am going to LET YOU OFF THE HOOK!  It is NOT your fault!  Whether you sew clothes, paint, writing, singing, sculpt, create hair bows, wrap wire...whatever you do that you LOVE to do...and do it with creative passion...you just can't be great at everything!!  No one is.  So, what do you do about your business then?  OUTSOURCE!!!

Building Your Business

Most creative people have a difficult time with structure, analyzing, organizing, etc.  Not to say that you can't do it, and you might do it very well...but do you LOVE it?  Most likely not!  And, if your business is not organized and structured, you are probably not seeing the profits you envisioned when you embarked on your artistic journey.  You know the feast or famine routine and if you are anything like me, you want it to STOP and feast all of the time!

I mentioned earlier, that you need to outsource.  This by far is the biggest SECRET to success for everyone making big money, in any and every industry on the planet.  How does that work for you?  Well, you need to figure out where your business is falling short and find someone to help.  This person should be AS PASSIONATE about analyzing, organizing and structuring as you are about creating, crafting and being expressive!

Here is an example to help illustrate my point.  A dear friend of mine, Melanie, has an amazing business called Your Karma is Rockin and she creates Vision Boards.  Now, we had a conversation one day about being a mom entrepreneur and all the challenges that presents.  I asked about the business aspects and how she handled them.  She told me that her business partner does all that "stuff".  From marketing, to website, to accounting, promotions, etc.  That leaves Melanie free to CREATE and takes off the pressure of all the stuff she dislikes to do.  Plus, her business partner is proficient and an expert in so many things that my friend is not, meaning that time spent, money invested and results received are far better than if she tried it herself.

My point is to keep creating and do what you do best.  Find others to handle the things you don't do well.  This can be a paid professional service provider or a Virtual Assistant.  You may also ask your spouse, family member, or good friend, but be careful because sometimes this can backfire and/or hurt your relationships. Talk with others in your "niche" to see who they use and recommend.  Don't overwhelm yourself or your budget by hiring a big gun to do everything.  Likewise, you don't want to lose control over your business, you just need some help in the areas where you aren't strong.  Maintain your own passwords, usernames, account information, etc. to protect yourself.

I am passionate about helping others achieve their dreams.  As a Craftpreneur myself, I look forward to sharing tips, strategies, techniques and methods to help other Creatives turn their passion in to BIG profits!  Just because you are an Artist does not mean you have to starve for your craft!  Let's help you make the income you dreamed about when you first began your artistic journey.  Please subscribe to my blog by entering your email at the top right corner of this page.  I have BIG things in store FOR YOU!

Keep it Crafty!

Blessings,

Joy Marino